We all have the same 24 hours in a day but some seem to do more with theirs than others. Our guest this week is a hip-hop producer, artist, law & business consultant as well as restaurant co-owner. Listen to our interview with Arinze to find out how he stepped out on faith to make his dreams a reality.
Success Secrets from Producer, Entrepreneur & Consultant Arinze.
Special thanks to Donna Johnson and her team for choosing me as their October 2012 Featured Entrepreneur!
Listen to my interviews with GGene S.I.S. We talk about my business, ministry and the emotional abuse many professional women experience in relationships when their spouse/boyfriend can’t handle being with someone more successful than themselves.
Managing one business is tough… Managing several business ventures can sometimes seem impossible.
Today’s guest on The LaKesha Womack Show is Cheresa Purnell, CEO of Purnell Enterprises. In my opinion, Cheresa defines what it means to be driven to succeed. Despite the obstacles that she has faced during the past year, Cheresa continued to push forward with her multiple business ideas by making some tough choices, learning some hard lessons and taking an innovative approach to building her brand.
Listen in to this show as Cheresa shares some of the lessons that she has learned along the way that hopefully you can avoid. You often hear business advice from consultants and those on the outside looking in, today you can hear from someone who is building her business from the ground up and sharing what is making her successful.
Tune in at 12pm CST – http://blogtalkradio.com/LaKeshaWomack
Tweet us during the show – @LaKeshaWomack @LadyReeseSpeaks
Call in and ask to speak with the host – 646.929.2031
About Cheresa…
With over ten years of facilitating, mentoring, and public speaking experience it is no surprise that Cheresa “Lady Reese” Purnell would further her passion through social media. At a young age, she began using her love of speaking to participate and perform at church and school functions which led to a list of accolades and awards throughout her youth.
In 2001, she began working for the Family Centered Educational Agency as a part-time Outreach Specialist for the Demoiselle 2 Femme program. This allowed her to develop her skills as a facilitator and mentor. By 2006, she became the Senior Outreach Specialist and Lead Facilitator for Demoiselle 2 Femme, NFP. One year later she branched out and founded The Elect Ladies which is a network for young women that offers a variety of events to stimulate personal and spiritual growth. Shortly thereafter, she also began her writing/blogging career as Lady Reese Speaks.
Not only has she enjoyed public speaking but she has always had a love for accessorizing as well. After months of hearing, “Oh my God, where did you get that from,” she decided to venture out and offer friends and family the opportunity to purchase jewelry similar to what she wore. Of course the response was so overwhelming that she launched Live Life Fashionably (LLF) Jewelry Co. in July of 2010.
As her love for social media continue to grow, she found a way to turn something she enjoyed into a business that assists others who don’t have the same passion but need the benefits. In 2011, she signed her first contract as the Social Media Coordinator for Demoiselle 2 Femme, NFP. In an effort to streamline her businesses, Cheresa launched Purnell Enterprises in January of 2012. Purnell Enterprises provides the latest news, products and services in social media, fashion and the community.
Cheresa says this is just the beginning for her. Her goal is to use her journey to inspire others to pursue their purpose. She says that she has always been passionate about speaking about the things that she believes in and one day hops to speak to the masses through her own talk show as well as several published books. She wants to continue to empower as many lives as she can through facilitating, motivational speaking, poetry and writing.
Yesterday (Thursday, August 18), I had the pleasure of speaking to a cosmetology business class at Remington College in Mobile AL. When extended the offer by my good friend and client, Tina Rankins, I began to think about what I could say to this group that they hadn’t heard before.
I chose to center my presentation around the concept of beginning with the end in mind. How many of you wish that when you were in school someone challenged you to begin your career with the end (retirement) in mind? Imagine how differently you would have made some of your decisions, especially around spending and saving.
Many cosmetologist, whether they go to work in a salon or open their own business, must master the entrepreneurial mindset because the majority of them will not have a company providing benefits such as insurance and retirement plans for them. Following the presentation, I felt blessed that many of the students approached me and were thankful to me for opening their eyes about what the future will hold for them in the industry beyond seeking and attaining employment.
How many of you are working with the end in mind? As an entrepreneur or someone wanting to become an entrepreneur, have you considered how much money you need to be making and saving in order to retire at some point?
Consider this – if you work for an average of 40 years (20-60) at an average salary of $25,000 per year; $1,000,000 will pass through your hands. Obviously, some of this money will be spent on taxes, insurance, bills, etc but what will happen to the rest of it? If your plan is to retire at 60 and you live until the age of 80 on an income of $25,000 per year; you will need $500,000 to retire and stay retired. With the uncertainty in our current economy, I would not advise that you depend on Social Security as a part of your retirement plan. So what will you do to ensure you can retire and stay retired?
Side note: I would like to extend an extra special thank you to the students for spending the afternoon pampering me. The college offers discounted hair, nail, waxing and facial services by the students. The prices are sooo affordable and they accept appointments. If you’re trying to stay fresh on a budget (men and women), contact your local Remington College.
While serving on my local Chamber of Commerce’s Board of Directors, a member contacted me and wanted the BoD to ban a competing business from an event. At first, I thought it was joke until he continued the conversation with a high level of seriousness in his voice. Since then, as I have been working my consulting clients, I am mindful of how they view their competition. Although you can not make your competition disappear, there are some strategies that you can implement to reduce your worry factor.
In today’s globally competitive marketplace, understanding your unique value to your customers as well as how you’re different from your competition and being able to deliver on your promises will be keys to your success.
I'm an Author, Blogger, Business Consultant, Minister, Host of The LaKesha Womack Show and Founder of The E4 Network.
I write and speak about a variety of lifestyle, relationship, religious and business topics.
My goal is to help you develop personally, professionally and spiritually because... You can have it all!
Check out my books on amazon.com
Is She The ONE?
Success Secrets for the Young & Fabulous
Building a Brand Without Spending a Bundle
My Money Matters (Adult, Teens and Kids versions)
